The Bathroom for All Humans

For the Pride March in NYC, MasterCard wanted to show their support for acceptance with a bathroom that accepted all humans. To use this luxury bathroom you didn’t have to be male or female, young or old, you just had to have a heart beat. To make this possible we created an LED rainbow heart on the door with a heart beat sensor that connected to a bluetooth lock. When your heart beat was detected, the heart lite up and the signal was sent to unlock the door. Inside their was a selfie mirror promoting the hashtag #acceptancematters.

People loved it!

CREATIVITY, EDITOR’S PICK

CAMPAIGN

THE DRUM

LITTLE BLACK BOOK

  • Client: MasterCard
  • Tasks: Creative Technologist